2-min Technical Product Marketing: UserGems, Weee, Maven, and 1Password.
May 2025, Part 1 release
📈 4 MICRO [PRODUCT MARKETING] CASE STUDIES
[1] On user acquisition: Discover the built-in acquisition capabilities within your product, find channels that complement them, and invest quickly.
Weee is an online grocer that capitalizes on "socially incentivized sharing" for acquisition, as its product is perfect for budget-conscious customers who share referral links in group chats to earn rewards.
[2] Use creators for product launches as long as your product capability overlaps with the creator's audience and their pain points.
Maven highlights courses that Lenny Rachitsky recommends, as he's a well-respected voice in the product management community. To replicate this playbook, you'll have to be absolutely sure that the ICP you care about overlaps with the creator's audience and they have a strong pain point you can solve.
[3] Create a branded subreddit to nurture direct user feedback, offer deeper insights on updates, and support peer-to-peer interactions.
1Password uses the 'feature request' flair to identify product gaps from its users and prioritize their development. Their product managers also actively engage in the subreddit discussions and use it to announce new features.
[4] For product-led: Gain trust from your prospects by sharing your internal workflows to show you can solve their challenges easily.
UserGems' product-led piece showcases how they use their own tool to drive more revenue by calling out the specific feature, outcome, and repeatability.
📚 1 BOOK & TOP 3 INSIGHTS
[1] 6 principles to follow while writing for busy readers: "(i) less is more (ex: fewer words, ideas, requests), (ii) make reading easy (ex: short words, simple sentences), (iii) design for easy navigation, (iv) use enough formatting, but no more, (v) tell readers why they should care, and (vi) make responding easy."
[2] Ask these 2 questions every time you revise - What's the most important information I want my reader to retain? How do I make it easier for them to do that?
[3] Readers approach reading the same way they use maps, starting with a big-picture view before zooming into the relevant parts.
🧠 5 CURATED MARKETING THINK PIECES
[1] Why Art Still Matters (Especially Now)
[2] Gen AI companies are losing money…then who is making all the money?
[3] When Launching a Product During a Recession Pays Off
[4] 12 AI tools to enhance your product marketing
[5] The enshittification of tech jobs. Our last line of defense has fallen.